ONE PIECE

Based on one of the longest-running and most-loved animes of all time, Netflix’s One Piece is a live-action adaptation of the franchise.

I was tasked with establishing potential creative directions for apparel applications and creating the brand style guides. To kick off this project, I researched and documented existing One Piece collabs to determine where the brand has been and where Netflix is allowed to take it. After setting those boundaries, I moved on to trend researching, forecasting the following years’ apparel trends.

Working with Designer Manager Marceli Colato, we established the look and feel for the brand & began concepting different consumer-goods applications. I created mood boards, stylized character compositions, and product mockups to guide agency partners in their design directions for future use.

Role
Graphic Designer - Consumer Products

Project Types

Art Direction, Presentation Design, Trend Research & Forecasting, Moodboarding, Photo Compositing/Retouching, File Organization & Optimization

Creative Kick-Off Guide

  • Responsible for researching and documenting existing One Piece merchandise and collabs to establish where the brand has been and where Netflix is allowed to go.

  • Created 4 different design directions for apparel & other consumer goods.

  • Created stylized character art from production-provided photography, used for consumer product & marketing applications.

Brand Asset Kit

  • Created asset kit featuring creative for One Piece.

  • Created mood boards featuring provided design assets to provide context within the overall brand universe. Mood boards used in larger Netflix presentation for licensing partners.

  • Created mockups from production-provided photography, used to inspire partners for consumer product & marketing applications.

Mood Boards

Creative Direction 1 - Most Wanted

  • Collage / photo-illustration based

  • Mix of type treatments (sans-serif and hand-drawn)

  • Opportunities for unique ways to incorporate editorial

  • Can lean bright & trippy or dark & grungy

Creative Direction 2 - Day Dreamer

  • Collage / photo-illustration based

  • Sticker-like typography

  • Day-tripper aesthetic

  • Unique, vibrant, energetic

  • Combine character art, location art, and typography

Creative Direction 3 - World Traveler

  • Tourist tee inspired - free & easy

  • Location-based

  • Stylized characters

  • Wood-cut prints & flat graphics

  • Wood-cut or hand-drawn type

  • High collectible potential for mega fans

Creative Direction 4 - Pirate’s Life / Rebel Life

  • Traditional & painterly

  • Pirate & biker inspired

  • Hand-drawn feel

  • Old-English style

Early Graphic Assets

Official Partner Apparel

Applications

Officially licensed designs produced in collaboration with The Souled Store and Walmart.