XO KITTY

In this spin-off of To All the Boys I’ve Loved Before, teen matchmaker Kitty Song-Covey thinks she knows everything there is to know about love but realizes that relationships are a lot more complicated when it’s your own heart on the line.

I had the opportunity to concept various design directions for consumer product applications, trend forecasting for Spring/Summer 2023. Our direction is inspired by Kitty’s youthful, optimistic outlook, and taking queues from Korean design to most authentically represent her Korean-American heritage.

Role
Graphic Designer - Consumer Products

Project Types

Trend Research & Forecasting, Moodboarding, Creative Direction, Photo Compositing, Presentation Design, File Organization & Optimization

Mood Boards

Creative Direction 1 -

Gwiyeowo! Cute!

Bright, Round, Youthful, Y2k Inspired

Inspiration taken from Kitty’s boisterous personality and drawing on her Korean-American roots with chibi character styling & rounded bubble typography. Bright, bold colors and patterns inspired by Y2K and kidcore aesthetic trends.

  • Cute/Gwiyeowo character stylization

  • Bright and bold

  • Sticker/collage treatment for design elements

  • Rounded bubble or 3D typography

Creative Direction 2 -

Neue Retro

Warm, Positive, 70s, and Art Nouveau Inspired

Kitty’s a Gen Z icon, well aware of the power of self-love and a proponent of making your own luck. Design inspiration from current trends, taking inspiration from the 70s with bold organic type and patterns.

  • 70s inspired typography

  • Bold print & flat shapes

  • Positive, empowering editorial

  • Bright colors with warm neutrals

Creative Direction 3 -

Dear Diary

‘To All the Boys’ Inspired, Pastel, Illustrated

A refresh to existing direction for the ‘To All the Boys’ titles, focusing on handwritten typefaces and illustrations.

  • Hand-drawn journal feel

  • Light/pastel color palette

  • In line with existing TATB brand direction

  • More traditional with K-pop flare

Creative Direction 4 -

Modern Maximalism

Bright Colors, Bold Prints, Y2K Inspired

Kitty’s not afraid to take up space & experiment with her self-expression with total confidence. Inspired by current graphic design & K-pop trends, this direction takes traditional styles to a colorful max.

  • Bold typography

  • Y2K gradients, colors, and design elements

  • Positive, empowering editorial

  • Bold/almost fantasy-driven character photography illustrations